Traces the life of the "media guru," contrasts his academic life in Toronto with the glitzy world of New York media, and examines the major themes of his writings
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" The best--I might say the only good--pré cis of McLuhan's thought I have ever read." -- "Los Angeles Times Book Review"
" Beautifully written. . . . brings instant recognition of that weird, exhilarating vortex of ideas that McLuhan meant to us. . ." -- "Globe and Mail"
& quot; The best--I might say the only good--pr& eacute; cis of McLuhan's thought I have ever read.& quot; -- Los Angeles Times Book Review
& quot; Beautifully written. . . . brings instant recognition of that weird, exhilarating vortex of ideas that McLuhan meant to us. . .& quot; -- Globe and Mail
"The best--I might say the only good--precis of McLuhan's thought I have ever read."--"Los Angeles Times Book Review"
"Beautifully written. . . . brings instant recognition of that weird, exhilarating vortex of ideas that McLuhan meant to us. . ."--"Globe and Mail"
Some considered him the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the 'Net or pop a cassette into the VCR. His genius was in foreseeing such cultural upheavals - it is uncanny the impact his studies have had on the way we view the world. This fully revised and updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.
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