A reprint of the 1992 work originally co-published by ACE and Macmillan. Annotation copyright Book News, Inc. Portland, Or.
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Daniel Seymour is president, QSystems, Palm Springs, California. He has worked in industry, and as a professor and administrator at the College of William and Mary, at the University of Rhode Island, and UCLA. He is a Fulbright scholar and the author of 12 books in business and education.
Presents a case for actively and strategically integrating the industrial concept of service quality management to colleges and universities. The author describes the initiation, implementation and management of quality and also quotes prescriptions for improvement for academic decision-makers.
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