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The Publisher's Direct Mail Handbook (Professional Editing and Publishing Series) - Hardcover

Bodian, Nat G.; Unknown

 
9780894950797: The Publisher's Direct Mail Handbook (Professional Editing and Publishing Series)
Hardcover
ISBN 10: 0894950797 ISBN 13: 9780894950797
Publisher: Greenwood, 1987
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This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

"synopsis" may belong to another edition of this title.

About the Author:

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

"About this title" may belong to another edition of this title.

  • PublisherGreenwood
  • Publication date1987
  • ISBN 10 0894950797
  • ISBN 13 9780894950797
  • BindingHardcover
  • Number of pages284

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