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The Publisher's Direct Mail Handbook (Professional Editing and Publishing Series) - Hardcover

Bodian, Nat G.; Unknown

 
9780894950797: The Publisher's Direct Mail Handbook (Professional Editing and Publishing Series)
Hardcover
ISBN 10: 0894950797 ISBN 13: 9780894950797
Publisher: Greenwood (UK), 1987

Synopsis

This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

"synopsis" may belong to another edition of this title.

About the Authors

NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.



NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

"About this title" may belong to another edition of this title.

Publisher
Greenwood (UK)
Publication date
1987
Language
English
ISBN 10 
0894950797
ISBN 13 
9780894950797
Binding
Hardcover
Number of pages
284