Synopsis
Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package presents a revision of the original Markstrat, for the last 10 years a marketing strategy simulation in both business schools and corporate development programmes worldwide. The PC version retains and builds upon the strengths of the first version - its complexity and realism - but adds the ease of uses of the PC environment. Individual student disks now come packaged with the manual to facilitate interaction between the players and the instructor. the simulation itself has also been enhanced with greater flexibility and variety and there are now six available scenarios including the original one. The student manual includes not only the simulation instructions but also discussions of the marketing concepts involved in the simulation. The student disk provided with this package only allows students to access MarkStrat results, to enter their decisions and to make financial projections.
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Markstrat 2 (Includes 3.5 Inch Diskette)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432505171
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Markstrat 2 (Includes 3.5 Inch Diskette)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0894261649I3N00
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Markstrat 2 (Includes 3.5 Inch Diskette)
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57795994-6