The Marketing Strategy: A Risk and Governance Guide to Building a Brand

 
9780894137280: The Marketing Strategy: A Risk and Governance Guide to Building a Brand
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Peter R. Scott
Published by The IIA Research Foundation
ISBN 10: 089413728X ISBN 13: 9780894137280
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Peter R. Scott; J. Mike Jacka
Published by The IIA Research Foundation (2012)
ISBN 10: 089413728X ISBN 13: 9780894137280
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