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Synopsis
Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication.
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smir /f Fred /i L.
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Communication in Development (Communication and Information Science series)
Seller: RiLaoghaire, Knoxville, TN, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: Fair. 352 numbered pages; minor tan to text; some minor darkening and minor marks inside covers; a few minor marks to edges of closed pages; light to medium wear to corners, edges, and spine of cover; medium bending to one corner of cover; a couple minor creases to cover; several minor dings/ minor scratches to cover; weighs 1 pound and 2 ounces; measures 9 by 6 by .8 inches; 050523; the dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication. Seller Inventory # 19903
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