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Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication.
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Synopsis:
Growing out of dissatisfaction with the theory and implications of the dominant developmental paradigm (of mainly one-way communication flows from developers to "developees"), this volume explores alternative viewpoints of development communication, with chapters focusing on the experience in Japan, Korea, Nigeria, Poland, China, Brazil, Latin Amer
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smir /f Fred /i L.
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- PublisherPraeger Publishers Inc
- Publication date1991
- ISBN 10 0893917702
- ISBN 13 9780893917708
- BindingPaperback
- Number of pages368
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Communication in Development (Communication and Information Science series)
Published by
Ablex Publishing
(1991)
ISBN 10: 0893917702
ISBN 13: 9780893917708
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Book Description Soft cover. Condition: Fair. 352 numbered pages; minor tan to text; some minor darkening and minor marks inside covers; a few minor marks to edges of closed pages; light to medium wear to corners, edges, and spine of cover; medium bending to one corner of cover; a couple minor creases to cover; several minor dings/ minor scratches to cover; weighs 1 pound and 2 ounces; measures 9 by 6 by .8 inches; 050523; the dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication. Seller Inventory # 19903
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