Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church - Softcover

Lytle, Richard S

Softcover

ISBN 10: 0891123385 ISBN 13: 9780891123385

Publisher: Abilene Christian University Press, 2016

Synopsis

In Abandon the Ordinary, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations. The world needs great leaders. But how do you build a leadership brand that matters? Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. In this book, businessman and professor Richard S. Lytle considers four main principles to help readers create a godly blueprint for life.

About this title

About the Author

Dr. Richard S. Lytle has long been passionate about developing leadership that truly matters. He is the former dean of the College of Business Administration at Abilene Christian University, a professor of marketing at ACU, a partner in LJL Consulting, International, and the president of The Lytle Group, an independent marketing firm. He also has experience as a marketing representative, finance supervisor, and senior analyst, and he has served on a number of boards, cabinets, and planning committees for both nonprofit and for-profit businesses. Through all these roles, he has worked hard to be a strong leader himself, and he believes in identifying and cultivating leadership in others. Richard and his wife, Jeanne, have three daughters: Kelly, Hannah, and Michelle.

Edition details

• Publisher: Abilene Christian University Press
• Publication date: 2016
• Language: English
• ISBN 10: 0891123385
• ISBN 13: 9780891123385
• Binding: Paperback