Synopsis
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services. The work sets out to enable the reader to create and implement a complete marketing plan. It provides step-by-step instructions on how to take advantage of developing markets in such diverse areas as biotechnology, materials, information processing and energy. Real-world case studies are included.
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About the Author
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.
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Successful Marketing Strategy for High-Tech Firms
Published by
Artech House, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
Used
Hardcover
First Edition
Seller: Taos Books, Santa Fe, NM, U.S.A.
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Hard Cover. Condition: Fine. First Edition. New looking copy, 184 pages. Seller Inventory # 7322
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Successful Marketing Strategy for High Tech Firms
Published by
Artech House Publishers, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-750-514
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SUCCESSFUL MARKETING STRATEGY FOR HIGH-TECH FIRMS - TECHNOLOGY MANAGEMENT LIBRARY
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Successful Marketing Strategy for High Tech Firms (Artech House Professional Development and Technology Management Library)
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Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. Seller Inventory # SHAK132401