Synopsis
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services. The work sets out to enable the reader to create and implement a complete marketing plan. It provides step-by-step instructions on how to take advantage of developing markets in such diverse areas as biotechnology, materials, information processing and energy. Real-world case studies are included.
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About the Author
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.
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Successful Marketing Strategy for High-tech Firms (Technology Management Library)
Published by
Artech House Publishers 01 J, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
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Successful Marketing Strategy for High-Tech Firms
Published by
Artech House, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
Used
Hardcover
First Edition
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Successful Marketing Strategy for High-tech Firms (Technology Management Library)
Published by
Artech House Publishers 99/n /01 J, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
Used
Hardcover
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780890067703
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Successful Marketing Strategy for High Tech Firms
Published by
Artech House Publishers, 1995
ISBN 10: 0890067708
ISBN 13: 9780890067703
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-750-514