Introduction to Information-based High-tech Services (Technology Management Library) (Artech House Telecommunications Library) - Hardcover

Viardot, Eric

Hardcover

ISBN 10: 0890066477 ISBN 13: 9780890066478

Publisher: Artech House Publishers, 1999

Synopsis

Provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis of the three critical success factors for high-technology service businesses and examines effective marketing strategies for both consumer and corporate markets. The aim of the text is that readers will discover how to understand the needs of high-technology customers; attract new clients and build customer loyalty; design and monitor top-quality services; organize and manage human resources for peak service performance; and develop effective competitive, pricing and distribution strategies.

About this title

About the Author

Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition.

Edition details

• Publisher: Artech House Publishers
• Publication date: 1999
• Language: English
• ISBN 10: 0890066477
• ISBN 13: 9780890066478
• Binding: Hardcover
• Number of pages: 198