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Synopsis
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.
This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
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About the Author
Eric McLuhan, Ph.D., is the author of Laws of Media and The City as Classroom (both with Marshall McLuhan) and a forthcoming book on James Joyce's Finnegan's Wake. He has taught at the University of Toronto, York University, Wisconsin State University, and other colleges.Frank Zingrone, Ph.D., is professor of communication at York University in Toronto. He has also taught at MIT and SUNY (Buffalo). He is an information scientist, poet, former associate editor of the Canadian Journal of Communication and a widely published media investigator.
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- PublisherHouse of Anansi Pr
- Publication date1998
- ISBN 10 0887845657
- ISBN 13 9780887845659
- BindingPaperback
- LanguageEnglish
- Number of pages416
- EditorMcLuhan Eric, Zingrone Frank
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THE ESSENTIAL MCLUHAN
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Soft cover. Condition: Fine. Clean, tight, unmarked; absolute minimal wear; appears unread; Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. His insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. Seller Inventory # 004647
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Essential McLuhan
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ISBN 10: 0887845657
ISBN 13: 9780887845659
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