"This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice
Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected.
"synopsis" may belong to another edition of this title.
-This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision).- --Choice "This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)." --Choice "This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)." "--Choice"
"About this title" may belong to another edition of this title.
Seller: Easy Chair Books, Lexington, MO, U.S.A.
Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. 373 pages, 2nd printing. Ex-university library book, light discoloring and wear; a good sound binding. No jacket. Quantity Available: 1. Category: Film & Television; ISBN: 0887381731. ISBN/EAN: 9780887381737. Inventory No: 209821. Seller Inventory # 209821
Seller: HPB-Diamond, Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_475756267
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Broschiert. Condition: Gut. 373 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 665. Seller Inventory # 2304978
Seller: Perpetual Books, Chicago, IL, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Dust jacket in acetate, clean text, tight binding, no stickers. Seller Inventory # ABE-1781467078346
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. "This book is an insight into the evolution of the cablevision phenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectives of media economics, boardroom politics, and the recording industry's dilemma: how to promote recorded products with video clips. This text focuses upon the processes involved in the development and growth of the product, MTV to date (and the medium, cablevision)."--Choice Instde MTV by a leading authority on the American music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1, and some of their competitors. The strategies, personalities, and the contents that placed MTV on the road to a dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and misinformation on the subject is corrected. Solid binding. Unopened. Minimal shelfwear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123473904