Items related to How Hits Happen: Forecasting Predictability in a Chaotic...

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace - Softcover

Farrell, Winslow

 
9780887309786: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Synopsis

Applies the science of complexity theory to modern business challenges, explaining how virtual-world consumer environments accurately emulate human behavior and how managers can apply an understanding of such simulations to real-world industry. Reprint.

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Synopsis

Shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potenial popularity of a product based on consumer trends and demands.

"About this title" may belong to another edition of this title.