Items related to How Hits Happen

How Hits Happen - Hardcover

Farrell, Winslow

 
9780887309076: How Hits Happen

Synopsis

An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.

"synopsis" may belong to another edition of this title.

Synopsis

Shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potenial popularity of a product based on consumer trends and demands.

"About this title" may belong to another edition of this title.