A humorous and practical management and sales strategy guide is peppered with hundreds of personal anecdotes and addresses such topics as partnering, the changing marketing environment, and the dangers of success. 50,000 first printing. $40,000 ad/promo. Tour.
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Lou Pritchett?s BeliefsWinning companies can create and sustain genuine love affairs with suppliers, customers, and employees.The object of customer/supplier partnering is to form and maintain a mutually productive relationship in which the needs of both parties are met.Leading companies make room for dreamers and poets because an idea is a thousand times more powerful than a fact.Only when trust and cooperation replace doubt and confrontation can costs be reduced throughout the total system.Top-performing companies choose first to understand, then to meet, and then to exceed customer expectations.
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