Items related to 22 Immutable Laws of Marketing: Violate Them at Your...
Synopsis
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
"synopsis" may belong to another edition of this title.
About the Authors
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for 22 Immutable Laws of Marketing: Violate Them at Your...
Stock Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: London Bridge Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Seller Inventory # 0887306667-4-21027484
Quantity: 1 available
Stock Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: London Bridge Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Seller Inventory # 0887306667-3-18322796
Quantity: 5 available
Seller Image
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev8036940021
Quantity: 3 available
Stock Image
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Seller: Greener Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4868779
Quantity: 1 available
Stock Image
The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. First Paperback. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP92074422
Quantity: 1 available
Stock Image
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002725908
Quantity: 5 available
Stock Image
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR003659520
Quantity: 1 available
Stock Image
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR003349819
Quantity: 2 available
Stock Image
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.32. Seller Inventory # G0887306667I5N00
Quantity: 5 available
Stock Image
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.32. Seller Inventory # G0887306667I3N10
Quantity: 1 available