Technotrends: How to Use Technology to Go Beyond the Competition - Hardcover

Burrus, Daniel; Gittines, Roger

 
9780887306273: Technotrends: How to Use Technology to Go Beyond the Competition

Synopsis

One of the world's foremost technology futurists reveals twenty-four new technologies that will revolutionize the marketplace of the future. By the author of The Egoscue Method of Health Through Motion. $75,000 ad/promo. Tour.

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Synopsis

This work is about how businesspeople, educators and government leaders can learn to understand and exploit the coming technological innovations that should determine who wins and who loses into the next century. Rather than offering "soft trends" that may or may not come to pass, it defines "hard trends" that are fully predictable, and that provide readers with specific new tools and rules for turning rapid change into an overwhelming competitive advantage. Daniel Burrus, a consultant to some of the world's top companies, makes technology and its cutting-edge applications truly user-friendly by presenting them in the form of a familiar metaphor - a card game. In the book, seven characters play cards, learning how to use 24 new cards - which represent new technologies - to form unbeatable combinations.

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Other Popular Editions of the Same Title

9780887307003: Technotrends: How to Use Technology to Go Beyond the Competition

Featured Edition

ISBN 10:  0887307000 ISBN 13:  9780887307003
Publisher: Longman Higher Education, 1994
Softcover