Synopsis
Argues that product standards are now set in the global marketplace, rather than by local governments, and explains how managers can adjust their strategies to compete
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Review
"Full of insights into the new reality of interlinked economies and international companies. A compelling case for governments to align themselves with the interests of their people--as customers, consumers, and citizens."-- Senator Bill Bradley (D--NJ)"Ohmae has few peers. . . . [His] latest is actually a lucid, compelling . . . highly enjoyable race through a business world which is itself doing just that--racing along in a mostly enjoyable and certainly compelling manner." -- Robert Heller, "Management Today""A true global corporation, [Ohmae] says, serves the interests of consumers, not governments, and wealth comes from the marketplace, not from natural resources. Like an enthusiastic college professor, Ohmae challenges business's status quo with provocative statements."-- Donna Hawley, "San Francisco Chronicle"
About the Author
Kenichi Ohmae is a Tokyo-based top corporate strategist and adviser to governments around the world. The former director of McKinsey & Company and chairman of its Asia Pacific operations, he is a speaker, educator, entrepreneur, and author of seventy books. He writes frequently for the Wall Street Journal, New York Times, Newsweek, Harvard Business Review, Washington Post, Japan Times, and other publications.
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The Borderless World : Power and Strategy in the Interlinked Economy
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ISBN 10: 0887304737
ISBN 13: 9780887304736
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The Borderless World : Power and Strategy in the Interlinked Economy
Published by
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ISBN 10: 0887304737
ISBN 13: 9780887304736
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