Synopsis
A study of the ways in which Japanese, Korean & American companies operate. American companies follow traditional competitive strategies of carving out defensible niches where no competition exists and in the process get flabbier and flabbier, so that when the Japanese and Koreans bring their businesses to the US, they are able to take control in one industry after another. In this book Lee Perry presents a three-pronged attack. Companies can compete by being the most opportunistic, the most visionary, or the best managed. Using examples from well-known companies including Kodak, Fuji, Harley Davidson, British Airways and Micron the author offers a prescription for regaining the leadership role.
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Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition
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Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition
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Offensive Strategy: Forging a New Competitiveness in the Fires of Head-to-Head Competition
Published by
HarperBusiness, New York, 1990
ISBN 10: 0887304354
ISBN 13: 9780887304354
Used
Hardcover
First Edition
Seller: Persephone's Books, Gastonia, NC, U.S.A.
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. xi, 224 pp. How to regain competitive leadership. Seller Inventory # 008624
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Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
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Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 0887304354