Using the power of a parable and his own experiences as a Navy SEAL and accomplished entrepreneur, Mills shares his proven framework for success as embodied by the action-based acronym UPERSIST: Understand the why; Plan in three dimensions; Exercise to execute; Recognize your reason to believe; Survey your habits; Improvise to overcome; Seek expert advice; and Team up. At the core of Be Unstoppable is the parable of a young skipper who meets a remarkable, seasoned captain. This chance meeting changes the young skipper’s direction in life, setting him on course to identify and achieve his dreams. Each chapter concludes with action steps distilled from the story and from Alden’s experiences as a U.S. Navy SEAL Commander and a business leader and entrepreneur. You see others who have the things you want money, joy, success and suppose that they were born with special talent or into a family which made these things easy to attain. They are just lucky. What you don't know is that there is a methodology to success. BE UNSTOPPABLE contains a system to gain this vital skillset.
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Alden Mills developed his powerful methodology for defining and achieving goals while overcoming childhood asthma to become a nationally ranked rower, then a Navy SEAL platoon commander, developer of the Perfect Fitness line of exercise products, and CEO of Perfect Fitness, whose sales he took from $500,000 to $63 million in three years. He used each failure along the way to refine his system of self belief,flexible but unstoppable dream realization, team building, and continual improvement. He wrote Be Unstoppable to codify these lessons for his sons, framing his formula for success in a story to render it transparent and memorable. He shares his inspirational advice with business schools, corporations, and leadership events, speaking to audiences of a few dozen or several thousand. Alden lives with his wife and four sons in San Francisco, CA.
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