This enlightening book is not about how the music business should work, but how it does work. Industry insider, Moses Avalon tells it like it is - how producers dip into budgets, artists steal songs, lawyers write contracts in code - and shows readers how to survive these and other unfortunate situations. Deconstructing actual major-label record deals, Avalon dissects each party's involvement and offers perspective on their actual roles, how much they get paid, and what's really on their agendas. Engineers, managers, producers, artists, labels, and lawyers each take their turn in the hot seat. Avalon also outlines realistic alternatives for newcomers, such as "baby" production deals and vanity labels. This third edition includes new insights for indie artists, such as tips on independent A&R and digital-distribution scams.
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Moses Avalon has produced and engineered records for Warner Brothers and BMG. His work with Grammy-winning recording artists has earned him five platinum records and several Billboard and Ampex Golden Reel awards. In 2003 he advised a California Senate panel in its investigation of recording industry practices. Moses Avalon writes under a pseudonym because of the sensitive nature of the material his books cover.
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