Synopsis
Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.
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About the Author
Quincy McCoy has over 30 years radio experience as a DJ, program and music director, operations manager, and industry consultant. Former urban editor and senior editor of Gavin, McCoy currently is senior vice president, music and radio programming, Sonicnet & MTVi.
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No Static: A Guide to Creative Radio Programming
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No Static: A Guide to Creative Radio Programming
Published by
Backbeat Books (edition ), 2002
ISBN 10: 0879307072
ISBN 13: 9780879307073
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Paperback
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No Static : A Guide to Creative Radio Programming
Published by
Leonard Corporation, Hal, 2002
ISBN 10: 0879307072
ISBN 13: 9780879307073
Used
Softcover
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No Static : A Guide to Creative Radio Programming
Published by
Leonard Corporation, Hal, 2002
ISBN 10: 0879307072
ISBN 13: 9780879307073
Used
Softcover
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No Static : A Guide to Creative Radio Programming
Published by
Leonard Corporation, Hal, 2002
ISBN 10: 0879307072
ISBN 13: 9780879307073
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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No Static: A Guide to Creative Radio Programming
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No Static: A Guide to Creative Radio Programming
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