Marketing Principles: Quick Access to the Important Facts and Concepts (Essential Series) - Softcover

Finch, James E

Softcover

ISBN 10: 0878916938 ISBN 13: 9780878916931

Publisher: Research & Education Association,U.S., 1992

Synopsis

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

About this title

From the Back Cover

REA’s Essentials is an insightful series of practical and informative study guides covering nearly 100 subjects. Our study guide for Marketing Principles is packed with student-friendly topic reviews that explain everything about Marketing Principles. It’s a handy resource when preparing for Marketing Principles exams or doing homework, and it makes a great textbook companion.The Essentials of Marketing Principles is also an invaluable resource for marketing teachers outlining a course curriculum, writing exams, and developing classroom assignments.

Edition details

• Publisher: Research & Education Association,U.S.
• Publication date: 1992
• Language: English
• ISBN 10: 0878916938
• ISBN 13: 9780878916931
• Binding: Paperback
• Number of pages: 128