Essntls:New Prod Development - Softcover

Staff Rea

Softcover

ISBN 10: 0878912479 ISBN 13: 9780878912476

Publisher: Research & Education Association,U.S., 2000

Synopsis

This book is written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Edition details

• Publisher: Research & Education Association,U.S.
• Publication date: 2000
• Language: English
• ISBN 10: 0878912479
• ISBN 13: 9780878912476
• Binding: Paperback
• Number of pages: 128