Solid Gold: Popular Record Industry - Softcover

Denisoff, R. Serge

 
9780878555864: Solid Gold: Popular Record Industry

Synopsis

More than 90 record companies release over 9,000 pop records each year―a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

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About the Author

R. Serge Denisoff (1939-1994) founded and was editor of the Journal of Popular Music and Society. He is the author of many books, including Inside MTV, Sing a Song of Social Significance, and Solid Gold: The Popular Record Industry.

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Other Popular Editions of the Same Title

9781138533271: Solid Gold: Popular Record Industry

Featured Edition

ISBN 10:  1138533270 ISBN 13:  9781138533271
Publisher: Routledge, 2019
Hardcover