Synopsis
Marketing Scales Handbook, the second volume of this series, lists 423 scales that have been used in consumer-related studies; advertising-related research studies; and sales management, channels, and other organizational studies. From the four-year period of 1990 to 1993, scales from eight journals were selected and are included in this new comprehensive volume. Following the first volume, this handbook facilitates the development of questionnaires by providing examples of previously used scales and their psychometric characteristics. It lists the scale's name, its description and origin, samples, the scale's reliability and validity, the manner in which the scale was administered to a sample, the results associated with the scale, comments, references, and the items of each scale.
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Search results for Marketing Scales Handbook: 2
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Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572615
ISBN 13: 9780877572619
Used
paperback
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: As New. Dust Jacket Condition: Like New. Chicago, 1996; blue cloth covered boards; mild shelf wear; glossy blue jacket (COVER ART NOT AS PICTURED IN STOCK PHOTO); 8vo - over 7 3/4" to 9 3/4" tall; Interior is clean and unmarked; 1045 pages. Additional shipping charges may be required for international or expedited orders. Seller Inventory # SKU1163582
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Marketing Scales Handbook Vol. 1-2 : A Compilation of Multi-Item Measures (Hardbound)
Published by
Cengage Learning, 1996
ISBN 10: 0877572615
ISBN 13: 9780877572619
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17976184-6
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Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures
Published by
South-Western Educational Pub, 1996
ISBN 10: 0877572615
ISBN 13: 9780877572619
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ripped dust cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-001-01191
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