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The Services Challenge: Integrating for Competitive Advantage (American Marketing Association Proceedings Series) - Softcover

 
9780877571889: The Services Challenge: Integrating for Competitive Advantage (American Marketing Association Proceedings Series)
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Congram, Carole; Czepiel, John
Published by American Marketing Association, 1987
ISBN 10: 0877571880 ISBN 13: 9780877571889
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