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Synopsis
Modern computer-based data acquisition and dissemination systems are radically changing the practice of marketing management. Written from a marketing perspective, this book systematically introduces how the use of electronic data resources can enhance competitive advantage in the marketplace.
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About the Author
Kimball P. Marshall is an associate professor at Jackson State University.
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Marketing Information Systems: Creating Competitive Advantage in the Information Age
Published by
Boyd & Fraser Publishing Co, 1995
ISBN 10: 0877092907
ISBN 13: 9780877092902
Used
paperback
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev8543476738
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