Items related to Handbook of Institutional Advancement (Jossey-bass...

Handbook of Institutional Advancement (Jossey-bass higher education series) - Hardcover

Rowland

 
9780875896892: Handbook of Institutional Advancement (Jossey-bass higher education series)

Synopsis

In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.

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From the Back Cover

"Considered the reference on advancement... more than eighty percent of the material in this edition is new, including seventeen new chapters." --CASE CurrentsIn fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.

From the Inside Flap

In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.

"About this title" may belong to another edition of this title.