Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences) - Hardcover

Sudman, Seymour; Bradburn, Norman M.

 
9780875895468: Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences)

Synopsis

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

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About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana–Champaign. He is the author, coauthor, or editor of seventeen books.

From the Back Cover

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

"About this title" may belong to another edition of this title.