Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences) - Hardcover

Sudman, Seymour; Bradburn, Norman M.

 
9780875895468: Asking Questions: A Practical Guide to Questionnaire Design (Jossey-Bass series in social & behavioral sciences)
Hardcover
ISBN 10: 0875895468 ISBN 13: 9780875895468
Publisher: John Wiley & Sons, 1982

Synopsis

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

"synopsis" may belong to another edition of this title.

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana–Champaign. He is the author, coauthor, or editor of seventeen books.

From the Back Cover

The authors advance the state–of–the–art in questionnaire design?combining time–proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
1982
Language
English
ISBN 10 
0875895468
ISBN 13 
9780875895468
Binding
Hardcover
Edition number
1
Number of pages
416