Unleashing the Killer App: Digital Strategies for Market Dominance - Hardcover

Downes, Larry; Mui, Chunka

Hardcover

ISBN 10: 087584801X ISBN 13: 9780875848013

Publisher: Harvard Business School Press, 1998

Synopsis

When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization--and perhaps even release one.

About this title

About the Author

Larry Downes is a consultant and speaker, and writer. He is an adjunct professor of law at Northwestern University and a visiting fellow of the Diamond Exchange, an executive learning forum that brings together senior executives with leading strategy, technology, and learning experts. Chunka Mui is a partner with Diamond Technology Partners, director of the Diamond Exchange, and executive editor of the business journal Context.

Edition details

• Publisher: Harvard Business School Press
• Publication date: 1998
• Language: English
• ISBN 10: 087584801X
• ISBN 13: 9780875848013
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272