Synopsis
Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart R&D--the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times, and aligning organizational practices to support these decisions and sustain their results. The nine principles include embracing uncertainty, opening information flows, and encouraging systems thinking. Once in place, these values enable companies to make appropriate choices about their R&D planning, portfolio management, and project strategies. The authors stress the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions will be viable from both technological and managerial perspectives. They use best practice examples from companies including General Motors, Pilkington Glass, and BankOne of Ohio to demonstrate that the methods used to enrich R&D planning can be applied more broadly to create, in effect, the smart organization.
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About the Author
David Matheson is a principal in Strategic Decisions Group's London office and director of the research efforts that identified the best practices and the Nine Principles of Smart R&D. Jim Matheson is a world-recognized authority on decision analysis and its application. He is a co-founder and director of Strategic Decisions Group, an international management consulting firm headquartered in Menlo Park, California, and director of the firm's R&D practice.
Synopsis
Drawing on research and consulting experience with Coca-Cola, Bristol-Meyers Squibb, Daimler-Benz, 3M, and other companies, the authors argue that the key to improving research and development efforts and company performance rests not upon focusing solely on business processes, but upon changing the decision making process itself. A "smart organiza
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The Smart Organization : Creating Value Through Strategic R&D
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Boston, MA, U.S.A.: Harvard Business School Press, 1997, 1997
ISBN 10: 0875847935
ISBN 13: 9780875847931
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Hardcover. Condition: Very Good. Dust Jacket Included. 1st Edition. Hard Cover. Near Fine/Very Good +. First Edition, First Printing. Signed by Both Authors on a Bookplate. 8vo - over 7¾" - 9¾" tall. Signed by Author(s). Seller Inventory # 004675