Items related to Customer Equity: Building and Managing Relationships...
Synopsis
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
"synopsis" may belong to another edition of this title.
About the Author
Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
"About this title" may belong to another edition of this title.
Search results for Customer Equity: Building and Managing Relationships...
Stock Image
Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Seller Inventory # GWV.0875847641.LN
Stock Image
Customer Equity: Building and Managing Relationships As Valuable
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence! Seller Inventory # X0875847641X2
Stock Image
Customer Equity: Building and Managing Relationships as Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875847641I5N00
Stock Image
Customer Equity : Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12298225-6
Stock Image
Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: Goodwill of Central and Coastal Virginia, Richmond, VA, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. Seller Inventory # CCVV.0875847641.A
Stock Image
Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: SustainableBooks.com, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0875847641-2-4
Stock Image
Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Seller Inventory # SEWV.0875847641.A
Stock Image
Customer Equity: Building and Managing Relationships as Valuable Assets
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Customer Equity: Building and Managing Relationships as Valuable Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780875847641
Buy Used
£ 6.88
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
Used
Hardcover
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_451011026
Stock Image
Customer Equity: Building and Managing Relationships as Valuable Assets
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780875847641
Buy Used
£ 6.76
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available