Synopsis
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset and defines and shows how to implement customer-centric strategies for long-term customer retention, relationship building and bottom-line intangible value-creation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize cross-functional operations and balance customer acquisition and retention, and considers IT's role in improving all company-customer interactions.
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About the Author
Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
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Customer Equity : Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Hardcover. Condition: Very Good. Customer Equity: Building and Managing Relationships as Valuable Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business School Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business School Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
Published by
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable
Published by
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ISBN 10: 0875847641
ISBN 13: 9780875847641
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