Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series) - Softcover

Name: Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Author: Hindle, Tim; Williamson, Alistair D.
ISBN: 9780875844305

Hindle, Tim ; Williamson, Alistair D.

9780875844305: Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Softcover

ISBN 10: 0875844308 ISBN 13: 9780875844305

Publisher: Harvard Business School Pr, 1993

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Looks at current issues in marketing, and explains marketing terms and concepts

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Publisher: Harvard Business School Pr
Publication date: 1993
Language: English
ISBN 10: 0875844308
ISBN 13: 9780875844305
Binding: Paperback

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Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

Williamson, Alistair D.,Hindle, Tim

Published by Harvard Business School Pr, 1993

ISBN 10: 0875844308 ISBN 13: 9780875844305

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