Winning in High-tech Markets: The Role of General Management - Hardcover

Morone, Joseph G.

 
9780875843254: Winning in High-tech Markets: The Role of General Management

Synopsis

Investigates the role of general management in building competitive advantage on the basis of technology. Morone examines the management strategies, practices and philosophies of three US high-tech companies which have successfully built global leadership in this competitive sector.

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About the Author

Joseph G. Morone is Anderson Consulting Professor of Management and Director of the Center for Science and Technology at Rensselaer Polytechnic Institute.

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