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Product Development Performance: Strategy, Organization and Management in World Auto Industry - Hardcover

 
9780875842455: Product Development Performance: Strategy, Organization and Management in World Auto Industry

Synopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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  • PublisherHarvard Business School Press
  • Publication date1991
  • ISBN 10 0875842453
  • ISBN 13 9780875842455
  • BindingHardcover
  • LanguageEnglish
  • Number of pages350

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Clark, Kim B., Fujimoto, Takahiro
Published by Harvard Business Review Press, 1991
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Clark, Kim B., Fujimoto, Takahiro
Published by Harvard Business Review Press, 1991
ISBN 10: 0875842453 ISBN 13: 9780875842455
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Published by Harvard Business Review Press, 1991
ISBN 10: 0875842453 ISBN 13: 9780875842455
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