This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103026064
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875842453I4N01
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875842453I5N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875842453I3N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875842453I4N00
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # I32K-00667
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780875842455. Seller Inventory # 8848655
Quantity: 1 available
Seller: BookDepart, Shepherdstown, WV, U.S.A.
Hardcover. Condition: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, fading and shelf w ear. Seller Inventory # 6849
Seller: Inkberry Books, Niwot, CO, U.S.A.
hardback. Condition: New. Dust Jacket Condition: New. xi, 409 p. : ill. ; 25 cm. Seller Inventory # 1005955
Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
Hardcover. First edition. First printing [stated]. xi, 409 p. Illustrations. Notes. Index. New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage. Very good in very good dust jacket. DJ has slight wear and soiling, with small edge wear. Seller Inventory # 60506