Using International Olympic Committee meeting minutes, reports, letters, memoranda, and other primary source documents, the authors trace the rise of the Olympic games from what was meant to be an instrument of international peace to a transnational marketing giant. It was a transformation of ideali
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Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
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