Selling the Five Rings: The IOC and the Rise of Olympic Commercialism - Hardcover

Barney, Robert K; Wenn, Stephen R; Martyn, Scott G

 
9780874807134: Selling the Five Rings: The IOC and the Rise of Olympic Commercialism
Hardcover
ISBN 10: 0874807131 ISBN 13: 9780874807134
Publisher: University of Utah Press,U.S., 2002

Synopsis

Using International Olympic Committee meeting minutes, reports, letters, memoranda, and other primary source documents, the authors trace the rise of the Olympic games from what was meant to be an instrument of international peace to a transnational marketing giant. It was a transformation of ideali

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About the Author

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
 

"About this title" may belong to another edition of this title.

Publisher
University of Utah Press,U.S.
Publication date
2002
Language
English
ISBN 10 
0874807131
ISBN 13 
9780874807134
Binding
Hardcover
Number of pages
400

Other Popular Editions of the Same Title

9780874808094: Selling The Five Rings: The Ioc And The Rise Of Olympic Commercialism

Featured Edition

ISBN 10:  087480809X ISBN 13:  9780874808094
Publisher: University of Utah Press, 2004
Softcover