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Synopsis
Using International Olympic Committee meeting minutes, reports, letters, memoranda, and other primary source documents, the authors trace the rise of the Olympic games from what was meant to be an instrument of international peace to a transnational marketing giant. It was a transformation of ideali
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About the Author
Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
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Selling the Five Rings : The IOC and the Rise of Olympic Commercialism
Published by
University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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Selling the Five Rings : The IOC and the Rise of Olympic Commercialism
Published by
University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2572665-6
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
Published by
University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
Used
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
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University of Utah Press (edition First Edition), 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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Selling the Five Rings : The IOC and the Rise of Olympic Commercialism
Published by
University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP70659943
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
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University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
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University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism
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University of Utah Press, 2002
ISBN 10: 0874807131
ISBN 13: 9780874807134
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