Selling the Five Rings: The IOC and the Rise of Olympic Commercialism - Hardcover

Barney, Robert K; Wenn, Stephen R; Martyn, Scott G

 
9780874807134: Selling the Five Rings: The IOC and the Rise of Olympic Commercialism

Synopsis

Using International Olympic Committee meeting minutes, reports, letters, memoranda, and other primary source documents, the authors trace the rise of the Olympic games from what was meant to be an instrument of international peace to a transnational marketing giant. It was a transformation of ideali

"synopsis" may belong to another edition of this title.

About the Author

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario.
Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University.
Scott Martyn is associate professor human kinetics at the University of Windsor.
 

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780874808094: Selling The Five Rings: The Ioc And The Rise Of Olympic Commercialism

Featured Edition

ISBN 10:  087480809X ISBN 13:  9780874808094
Publisher: University of Utah Press, 2004
Softcover