Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that generate action-oriented models for keeping customers. Annotation copyright Book News, Inc. Portland, Or.
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The differences between satisfaction and loyalty.
Most businesses focus on customer satisfaction which does not relate well to loyalty. Satisfaction does not drive loyalty, perceived value and benefit does. The book describes customer retention processes and provides a case at the end of each chapter.
Businesses are finding that offering the best products, services, or prices isn't always enough to keep their customers. This volume explores issues including: the differences between customer satisfaction and customer retention; generating hidden customer complaints and knowing how to act on them; and creating proactive measurement systems that ge
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