Synopsis
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: * attract new customers and build trust * encourage customer recommendations * improve customer service and turn even dissatisfied customers into active supporters of the business * list products and services widely and inexpensively * plan marketing events that will keep customers involved * use the Internet to market services and products This essential book will help you market your business with common sense, not piles of cents.
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From the Author
Other books by Michael Phillips
The Seven Laws of Money, Shambhala 1993 ----- Honest Business, Shambhala 1996 ----- Simple Living Investments, Clear Glass Press 1984 ----- Citizen Legislature, Banyan Tree Press 1985 ----- Mental Snacks, Clear Glass Press 1987 ----- Discourses, Clear Glass Press 1989 ----- Disarming Anti-Japanese Prejudice, Clear Glass Press 1996 ----- Gods of Commerce, Clear Glass Press 1997
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Marketing Without Advertising
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Marketing Without Advertising
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