Promotion for Sport Directors - Softcover

Johnson, John R.; ASEP

 
9780873227223: Promotion for Sport Directors

Synopsis

Here, the author seeks to provide effective promotional ideas to gain attention for relatively small costs. Topics covered include: how to implement a positive public relations programme; developing and distributing printed promotions such as programmes and schedules; how to take advantage of radio and television promotion; how to boost attendance using special promotions; and obtaining programme sponsorships.

"synopsis" may belong to another edition of this title.