Synopsis
Explores theoretical fundamentals of collection development in public libraries, and how principles of marketing can be applied to such development. For a broad range of aspects, suggests questions and principles to consider when building a collection that will be responsive to the needs of current patrons and the community as a whole. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Synopsis
Public libraries can operate more efficiently, serve their communities better, attract more users and supporters, and raise more funding if they apply basic marketing principles and techniques to their operations. This book shows how. With a vision of the library as a healthy and integral part of the community, the book offers effective strategies that apply marketing principles to such functions as library services and collection development. Each of the 11 chapters addresses issues and questions surrounding the vital relationship between library and community - from general marketing principles and current trends to specific procedures for planning, collection development and promotion. Focusing on collection development, Sharon Baker outlines the major steps to establishing a market-driven selection, from creating a marketing mindset and training staff to evaluating success. She discusses concepts such as product analysis, market mix, life cycle, and point of purchase display within the library context. A variety of practical examples gathered from public libraries across the United States illustrate the text.
The book shows how the marketing principles of product, price, place and promotion can be applied to collection development. It should be valuable for the professional collection of all public libraries and should also be helpful to other types of libraries."About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Responsive Public Library Collection: How to Develop...
Seller Image
The Responsive Public Library Collection: How to Develop and Market It
Seller: GuthrieBooks, Spring Branch, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 2nd ed. Ex-Library hardcover in very nice condition with the usual markings and attachments. Sunned spine. Except for library markings, interior clean and unmarked. Tight binding. Seller Inventory # FLO720