Synopsis
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
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About the Author
DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.
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Managing Today's Public Library (Hardcover)
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Bloomsbury Publishing Plc, Englewood, 1994
ISBN 10: 0872878074
ISBN 13: 9780872878075
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Hardcover. Condition: new. Hardcover. This work offers management principles of library management grounded in a marketing response to community needs. With extracts, concepts and relevant passages from "The Organic Public Library" (published in 1984), Weingand takes a look at public libraries, what they're about and how they can most effectively become central to the communities they serve. Marketing concepts, such as product mix, line and item, are brought into the context of public libraries. Focus is always on the library client, as the author covers subjects from the public-library mission, leadership and technology to service priorities, staff development and evaluation. This work treats the complex nature of public-library service as an opportunity for excellence and diversity. It should serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying size and structure. Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780872878075
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