Items related to Strategy in Advertising
Synopsis
Examines the assumptions, measurements, and other factors which underlie many advertising decisions, dealing with those generic characteristics of mass communication exploitable for marketing purposes and emphasizing media strategy.
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (Second Edition)
Published by
Crain Books/ A Division of Crain Communications, Chicago, IL, 1984
ISBN 10: 0872510948
ISBN 13: 9780872510944
Used
Hardcover
Seller: gearbooks, The Bronx, NY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. 406 pp. Nearly flawless book and dj with minimal external wear. Solidly bound copy with light shelfwear and edgewear. Light foxing on page edges. Occassional Highlighter marks on text. Seller Inventory # 4iGg0022
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Strategy in advertising: Matching media and messages to markets and motivation
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0872510948.G