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Synopsis
How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.
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About the Author
Dr. Herb Asher is professor emeritus of political science at The Ohio State University and counselor to the university president. He previously served as special assistant to the university president for government relations and founding director of the John Glenn Institute for Public Service and Public Policy. He is frequently called upon as an expert political analyst by local and national media.
Dr. Asher earned his degrees at Bucknell University (B.S. Mathematics) and the University of Michigan (M.A. & PH.D. in political science).
Dr. Asher serves as faculty adviser to several student organizations, including the Undergraduate Student Government, the College Democrats, and two fraternities. He also serves on the Executive Committee and Board of Trustees of Hillel and formerly served as faculty adviser to the College Republicans.
Dr. Asher is a former member and chair of the Ohio Ethics Commission and a member of the Mid-Ohio Regional Planning Commission. He is a member of the Board of Trustees of Community Research Partners, a former member of the Board of Trustees of the Columbus Metropolitan Club, and former president of the Ohio State University Faculty Club.
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