Who Put Con in Consumer? (Paper) - Softcover

Sanford, D

Softcover

ISBN 10: 0871400707 ISBN 13: 9780871400703

Publisher: W. W. Norton & Co., 1972

Synopsis

With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? "Absurd!" declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and "add-your-own-egg" mixes. From children's toys to "harmless" drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.

About this title

About the Author

David Sanford has been married nearly 22 years and is the father of five children. He, along with his wife, is the director of Sanford Communications-a company that works with Christian ministry leaders and publishers to develop life-changing books. He and his wife are the conceptual creators of the Living Faith Bible from Tyndale.

Edition details

• Publisher: W. W. Norton & Co.
• Publication date: 1972
• Language: English
• ISBN 10: 0871400707
• ISBN 13: 9780871400703
• Binding: Paperback
• Number of pages: 372