Cold War Rhetoric: Strategy, Metaphor and Ideology (Rhetoric & Public Affairs)

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9780870134425: Cold War Rhetoric: Strategy, Metaphor and Ideology (Rhetoric & Public Affairs)
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Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

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About the Author:

MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas.

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Other Popular Editions of the Same Title

9780313267666: Cold War Rhetoric: Strategy, Metaphor and Ideology (Contributions to the Study of Mass Media & Communications)

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ISBN 10: 0313267669 ISBN 13: 9780313267666
Publisher: Greenwood Press, 1990
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