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Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success - Softcover

Weeks, Andrea

 
9780870057434: Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

Synopsis

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

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About the Author

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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