Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success - Softcover
Synopsis
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
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About the Author
Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.
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Effective Marketing Management
Published by
Bloomsbury Publishing PLC, GB, 1991
ISBN 10: 087005743X
ISBN 13: 9780870057434
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Effective Marketing Management (Paperback)
Published by
Bloomsbury Publishing PLC, London, 1991
ISBN 10: 087005743X
ISBN 13: 9780870057434
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Paperback. Condition: new. Paperback. This text explores the application of a variety of financial and merchandising strategies for maximising access to markets. Explores the application of a variety of financial and merchandising strategies for maximising access to markets. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780870057434