Items related to The Advertising Controversy: Evidence on the Economic...

The Advertising Controversy: Evidence on the Economic Effects of Advertising - Hardcover

Mark S. Albion; Paul W. Farris

 
9780865690578: The Advertising Controversy: Evidence on the Economic Effects of Advertising

Synopsis

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

"synopsis" may belong to another edition of this title.

About the Author

bion /f Mark /i S. ris /f Paul /i W.

"About this title" may belong to another edition of this title.