Marketing for Engineers (IEE management of technology) - Hardcover

Bayliss, J.S.

Hardcover

ISBN 10: 0863412084 ISBN 13: 9780863412080

Publisher: Institution of Engineering and Technology, 1989

Synopsis

UK engineering companies often fail to develop and use their resources and skills in ways which enable them to offer, at a profit, products and services which people will buy. In addition, marketing responsibilities are often accepted by engineers who have little formal marketing training and an incomplete grasp of marketing principles. This volume outlines a systematic approach to marketing which is directly relevant to the UK engineering industry. It is aimed not only at engineers with little or no marketing experience, but also at those with existing experience who wish to fit their knowledge into a systemized approach.

Edition details

• Publisher: Institution of Engineering and Technology
• Publication date: 1989
• ISBN 10: 0863412084
• ISBN 13: 9780863412080
• Binding: Hardcover
• Language: English
• Number of pages: 91