Synopsis
The population is ageing. The future will be older. Youth markets are static or shrinking. Older people are becoming richer and fitter. Age discrimination is on its way out. Businesses need to address the implications of these fundamental changes. This book aims to improve standards of provision of products and services to older people. Chapters include: Demographics; Changing ideas of ageing; Market segmentation; Key sectors; Mature marketing; Income, wealth and purchasing power; What it's like to be old? Mainstream markets; Addressing the special needs of ageing; Ten key points for business.
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Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population
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Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population
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Older, Richer, Fitter | Identifying the Customer Needs of Britain's Ageing Population
Published by
Age Concern, London, 2005
ISBN 10: 086242383X
ISBN 13: 9780862423834
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Soft cover. Condition: Very Good. First Edition. - 245 mm. Large octavo trade paperback. Illustrated. Pp. vii, 192. Mild rubbing to cover. Overall, VGC. Seller Inventory # 000960
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Paperback. Condition: Fair. Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # TFTP-9780862423834
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