Synopsis
The population is ageing. The future will be older. Youth markets are static or shrinking. Older people are becoming richer and fitter. Age discrimination is on its way out. Businesses need to address the implications of these fundamental changes. This book aims to improve standards of provision of products and services to older people. Chapters include: Demographics; Changing ideas of ageing; Market segmentation; Key sectors; Mature marketing; Income, wealth and purchasing power; What it's like to be old? Mainstream markets; Addressing the special needs of ageing; Ten key points for business.
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Older, Richer, Fitter | Identifying the Customer Needs of Britain's Ageing Population
Published by
Age Concern, London, 2005
ISBN 10: 086242383X
ISBN 13: 9780862423834
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